Make Wealth Blog

Chances are, no matter what type of business you are running or involved with, it would benefit by cold calling. Cold calling is a method of marketing, which has been practiced successfully, for many years. It is the act of contacting someone that you’ve never spoken with before, an effort to gain their business.

Currently, most cold calling is done by telephone. However, there are still individuals who make their sales calls going door to door.

Telephone cold calling is more challenging today, because of the National Do Not Call Registry. Consumers, who have opted to add their telephone numbers to this list, cannot be contacted by any solicitor. Solicitors, disobeying this rule are subject to large fines.

Some business owners, who begin a cold calling campaign, go about things the wrong way. The main purpose of a cold call to set an in-person appointment to make a sale, the objective is NOT to make a sale over the phone.

The first thing that should be done, prior to any calls, is market research. Finding out all that you can about your target group can make or break a campaign. As the saying goes, ‘knowledge is power’. It certainly holds true in this case.

Multitasking is a term first applied to computer processes. Technically, it refers to the ability of a computer to perform more than one function at the same time. When length of time to complete a task is computed in nanoseconds, it’s obvious that more of the computer’s time is spent waiting to do something than actually doing it. Ultimately creative approaches to capturing and utilizing those unused nanoseconds of time on the computer led to the ability to do several things at the same time, called multitasking. Yet, at another level, a computer cannot do two things at the exact same time, only two things in such close time sequence that they seem to be done together.

The term multitasking used in the sense of human activities has been jokingly used to refer to doing more than one thing at the same time, yet the human brain is not more capable of sending the same impulse to two different places at the same time than a computer is. The nerve endings just fire in such close sequence that it seems as if it happened in the identical time span.

The process of learning in a human is much the same as it is in a computer. The electrical charges of the nerve endings are impressed as memories in certain areas of the brain. We remember an event and are able to call it to the forefront in the same way that a Windows screen can be brought to the foreground to work on it. Just as certain areas of the brain are ‘dedicated’ to certain functions such as digestion, breathing and hearing, so the computer memory will have certain areas used for system operation.

In this sense the human brain is capable of multitasking because we can breathe, digest a overly large lunch and read and understand a book at the same time. In this instance though, different areas of the brain are dedicated to certain functions. For example, the frontal lobe is the part of the brain that has control of planning, spontaneity, emotions, judgment, language and memory. The cerebellum deals with sensory perception and motor output. The medulla controls involuntary impulses such as breathing, swallowing and coughing.

So, the ability to breathe and chew gum at the same time in humans is because breathing is controlled by one area of the brain and chewing gum by another.
The effectiveness of multitasking in the sense of doing two different tasks at the same time though, is limited, particularly if they are tasks which require control by the same area of the brain. A person trying to compose a musical symphony in his brain while mentally adding a subplot to their latest novel probably will not be successful in either one.

However, a person who is doing a repetitive task such as working on an automotive assembly line may be able to do very creative imagining at the same time. This would be considered multitasking by many people. If it is important to complete two tasks at the same time or by the same deadline, it may be a more effective use of your time to finish one and then begin the second one if both involve using the same area of the brain. More time would be lost attempting to jump back and forth between equally creative tasks than it would require to finish both projects consecutively.

The well-known definition of insanity is doing the same thing in the same way and expecting different results. But repeating a failure is not only a sign of insanity, it is a refusal to admit you may not be perfect. To have the emotional maturity to first admit you made a mistake, then to determine what the mistake was and thirdly to take steps to correct that mistake for the next time shows that you’ve grown beyond infancy. One final step in learning from your previous mistakes is realizing that there may not be any way to correct the mistake you’ve made and to be able to move beyond it.

There are at least four different types of mistakes and what you learn from them may depend on your maturity as well as the type of mistake you made.

The first type of mistake is the dumb mistake. This is the mistake of tripping on the sidewalk or touching wet paint. This is the child running from a promised spanking and hiding under the bed. About the only lessons which can be learned from a dumb mistake is that it was dumb to do it, but that doesn’t mean it will never happen again or that you’ve learned anything from the mistake. After all, there will always be rough spots on the sidewalk and we always have that uncontrollable urge to see if the “wet paint” sign is right.

Mistake number two is the simple mistake. This is the mistake where you call your wife by your secretary’s name, or you forget to mail the letter with the rent check. If something like this happens regularly, or if it becomes an issue between yourself and your spouse, you probably need to find a way to remember errands and names. If it’s simply a lack of focus, it’s probably best not to stress out about it. You can learn from this type of mistake that you can be better organized or that you may need to learn some memory techniques.

The third type of mistake is a little more serious. This is the dumb mistake or the simple mistake repeated over and over with either no understanding that it is a mistake, or no understanding of how to change and learn from the mistake so as to get different results the next time. This kind of mistake is known as the serious mistake. This mistake is one that could and should result in a change of thinking. If you lose your job because you are habitually late for work, you can refuse to accept the responsibility for the mistake and refuse to change, or you can continue to be the emotionally immature child who can’t learn from a mistake because they don’t understand that a mistake has been made. Either that or they blame the boss for firing them.

The fourth type of mistake is the most interesting, and also the one from you have the most opportunity to learn. This is the complex mistake. It may be the mistake that was unavoidable given all the sequence of events which led up to the error. This is where the learning comes in. By analyzing the causes, timing, personalities and nature of the mistake, you may recognize that the mistake was simply unavoidable, but you might also be able to use that information to react differently during the process and thereby reach a different result.